Luxury redifined

Brother Studio collaborated with Viceroy Hotels & Resorts to refine its brand voice and activate in new digital channels—building awareness and desirability among a younger, high-end audience.

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Strategy

Cultural Fluency Meets Editorial Taste: We refreshed the brand’s visual language across social and performance content—bridging Viceroy’s legacy of luxury with a more editorial, content-forward approach.
Influencer & Partner Alignment: We crafted proposals and strategies to position Viceroy in front of the right partners, from high-end influencers to strategic press outlets.
Premium Travel Strategy: Our recommendations touched every level of the brand—from content cadence to influencer gifting, paid amplification, and how to show up with more cultural relevance.

Results

• Increased Engagement across key platforms via elevated content strategy
• Refined Brand Expression across social and digital touchpoints
• New Collaborations Opened through direct partner outreach and strategic positioning
• Greater Relevance among next-gen luxury travelers