KIA

Movement that inspire

Brother Studio partnered with Kia Quebec dealerships to deliver a high-performance digital campaign that combined data-driven media buying with on-brand creative execution.

Strategy

Localized Campaign Architecture: We built a unified paid media strategy across multiple dealers while allowing localized customization—ensuring each region could speak directly to its audience.
Mobile-First Creative Built for Performance: We produced bilingual (FR/EN) video ads tailored for Meta placements, each crafted to highlight lease conditions with clarity while staying true to Kia’s design-forward image.
Conversion-Driven Funnel: From Meta Ads to custom-built landing pages, every step of the funnel was optimized for lead generation—with UTM tracking, instant forms, and retargeting strategies baked in.

Results

  • 50,000+ Landing Page Visits in under 4 weeks
  • Consistent Lead Volume across four vehicle models and multiple dealerships
  • Clear Attribution from campaign to dealership CRM, enabling rapid feedback and adjustments
  • Stronger Dealer Alignment, thanks to centralized reporting and strategic oversight

OTHER

PROJECTS